Mobile App Ideas: Part 1

This is a series of learning logs about “Mobile App Ideas”.

Part 1 illustrates how to generate ideas to promote mobile apps for an individual’s needs. I had to design 6 apps for my co-student called Lena. In order to find out Lena’s needs; first, I interviewed her, and then extracted some key words that inspire ideas of apps.

After output 6 apps’ ideas, I designed three icons for the each apps. The reason for designing 6 apps and 3 icons each of therm is to learn importance of quantity.


Profile of Lena


is from Czech Republic

moved in Worthing last September

works at McDonald

likes Films, Beauty and the Beast

wants to make animation films

has a cat

will buy a car


Ideas of 6 apps

  1. CatTach
    • Interact with your cat while you are away from her/him.
  2. Whack the Bugs
    • Mini game; hit the bags in a shop and keep the place bag free
  3. Story Idea Generator
    • Input existing storyline, extract keywords and generate new keywords
  4. Take Me Home
    • An auto drive app that takes you home safely when you are drunk
  5. Workbook Filler
    • It helps to create a workbook for CI108 Digital Media Design
  6. Fill the Map: Worthing
    • Find right information or pieces to fill up the map of Worthing


Concepts behind the ideas

1, CatTach

Lena is a busy girl who is a full-time student and has a part-time job. She also has to commute from Worthing to Brighton which takes 2 hours by bus.

This is designed to help Lena to look after her cat and spare time with it while she is away from home.

App title is made up from two words “cat” and “attach” which reflects the nature of this app.



2, Whack the Bugs

The idea came from an old game called whack-a-mole. It is a simple game that a player hits a mole with a toy hammer and earn the points. In this app, a player whacks the bags in a restaurant to keep the place clean.

This app helps Lena to release stress from work (McDonald) by making aggressive acts on bugs. Bugs are an interpretation of demanding customers.

You can design bugs or upload the images as well as whacking default design’s of bugs.


3, Story Idea Generator

Draft ideas for icon design

When Lena has to write a plot but has no idea what to write, she can just input a storyline of her favourite part of any existing stories. After that, This app extracts keywords from a storyline and generates alternatives which gives her a new story ideas.

This app is designed to help Lena to create/inspire a storyline for her animation films.


4, Take Me Home

Draft ideas

Since Lena is a young student, she will have a lot of opportunity to going for night clubbing and drinking in Brighton. However, she lives in Worthing which is 30 mins away by car.

It is designed to drive her home safe, especially when she is drunk.


5, Workbook Filler

Draft ideas

Lena has to work on CI108 during this summer since she changed her course from Software Engineering to Digital Media.

Building up workbook is a quite a lot of work which involves weekly tasks and self research and reflection. It helps to organise weekly tasks and gives tips to achieve a higher grade.


6, Fill the Map: Worthing

Draft ideas for icon design

This is designed for Lena to know about Worthing who has just arrived to the city in September.


Develop icons for each apps

1, CatTach




The idea of this app is to connect a cat and a person. So I drew a cat with collar that has a censer and a cat wearing a anthena hat which connects its owner.

The first icon is a  circled cat. I think design idea is good because it is simple and visible. However, having signal symbol on a face is not visually good.

Second one was developed to overcome signal on face. The cat is on its side and having signal on the back.

Another idea came up my mind so I visualise it which is a cat wearing an antenna hat. This image of sensor will not be the actual design but can imply what it does.

The problem I found these design is icons show cat with signals but do not show the reasons of having signals. I feel they do not express connection with cat’s owner.



2, Whack the Bugs



The idea of this design came from my first draft idea.

The first icon has a bug that is attacked by a cat paw. I used warning colours such as yellow and red to show aggressiveness rather than having nails. I thought the first design consist too much images, so I simplified it to the second and third designs.

The second design has a bug in a center. I think the design has a strong visual interpretation of app. However, not many people are happy to see a bug on their smartphone. This thought drew me to design the third one that has a cat paw.


3, Story Idea Generator



The keywords for this app are: story, keywords, generate, ideas.

The first design has a book, a lightning, and a lightbulb which are symbols of “a story”, “generate” and “inspiration” as respectably. I drew them with one line (technically I used some more lines) to add arty and creative impression since it supports creative activity.

The second design is a simplified version of previous design. Now inspiration symbol connects directly to the symbol of “story”.

The last design has “a book”, “arrow” and”a dialogue”. These marks illustrates the workflow as inspiration is generated to a new story.


4, Take Me Home



I used blue or purple to create safe and reliable atmosphere, because this app takes you home while you are drunk or sleeping.

I like the first design which is a personificated car that has wings. However, this design is not clearly visible since the lines are too thin. The second design is a bold lined version of the previous design.

I drew wings to imply smoothness of driving which can be seen as “a car that takes you to the heaven”. That is not good!

The last design is worse than the first two designs. I wanted to interpret “it takes me home while I am sleeping” which brought me an idea of adding wheels to the bed. So, I drew a bed with wheels and a sleeping person who seems to be sent to the hospital.


5, Workbook Filler



The tasks of this app are simply filling a workbook with all the required information. All the icon design consist a sketchbook and pieces of information, check mark or interpretation of information. I think they all look fine but just having a sketchbook and CI108 might work as good or can be better than three of them.


6, Fill the Map: Worthing



The keywords for this app are; a map, get to know the place and information.

The first design has a map pointer symbol and text “Worthing”. I used pixelated font to add a sense of retro games. This design and the second design have lime green and light blue which are the colours of land and the sea. Instead of having a map pointer, the second design has a magnetic compass to illustrate the app as an adventure.

The last design has “i” as information. “i” also consists meaning of “I love” in this case, “I love Worthing”. It has a background that looks like jerry.

Creative Design Lab

Posted by Aiko Ohakoda